Editorial Policy

At BonusFinder, our mission is to help you, to “Find More Fun” with your new favourite online casino. We believe in full transparency: we are very open about how we run our business, and we also share our review processes, introduce our experts, and detail our editorial policy. We hope this gives you the assurance to make BonusFinder your go-to source for all casino bonuses.

Our Policy

Our BonusFinder editorial team consists of experts who bring their deep industry knowledge and experience to life through our published content. Every brand goes through a detailed and thorough review, and all content is fact-checked using a rigorous process to ensure that our articles are void of mistakes and errors.

We believe in editorial independence and are very cautious about which brands we consider worthy of a review. As a result, we reject numerous brands every week after deeming them unsuitable for you.

Principles

You should expect accurate, nuanced, complete information for each brand we review.
We conduct our reviews using first and third-party data: we thoroughly test every brand and compare our experiences with third-party sources to ensure we have the whole picture.
We stay objective and strongly believe that using responsible gambling tools is a vital part of the user experience.

Independence

We are firmly committed to conducting our business independently: our aim is, first and foremost, to deliver the best possible content to you.
Advertising and commercial relationships have no impact on our editorial content.

Factors That Go Into Our Review Process

We consider all the factors that make a casino great, good, bad, or simply alright. We pride ourselves on being experts in the field and know exactly what questions to ask to determine whether or not a casino makes the grade and meets our high standards.

We provide all the facts as well as unbiased opinions on each provider we rate, and every single operator you see on our site has undergone an extensive review period.
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For you to place your full, undivided trust in us as unbiased casino professionals, you first need to understand how we rate the casinos we are affiliated with. There’s a lot of thought that goes into it, but our main focus falls on these factors:

Safety & Security of the Operator

Customer Service

Deposits & Withdrawals

Mobile Compatibility

Welcome Bonuses

Loyalty Programs & Ongoing Promotions

Product Variety (Casino Games Available)

Site Design & User Interface

Safety & Security of the Operator

The very first question we focus on when reviewing an operator is, can this online casino be trusted? Fortunately, in order for a casino to accept British players it must have a full licence from the UK Gambling Commission. They ensure that the site abides by certain standards to make sure it is safe and secure for players.

There are three important criteria that UK online casinos must meet to legally operate:

Website security
Player fund protection
Realistic expectations of gaming

All casinos must use 128-bit SSL encryption to keep players’ information safe, and have an annual security audit conducted by an independent auditor.

All player funds must be held in a separate account from the company’s operating cash, so that it is better protected if the site runs into financial difficulties or goes bankrupt.

Finally, UK casinos must evidence their games are fair by having the random number generators tested annually. They have to make the return to player percentage of each game accessible for the players, and have certain restrictions on how they communicate so that all players have a realistic expectation of the likelihood of winning and level of risk.

Customer Service

Once we’ve established that our safety and security standards have been met, customer service is the next big consideration.

There are a few factors that can help determine whether or not a provider passes the customer service test with flying colours:

Contact channels: Ideally, customers can contact a casino’s customer support team via multiple channels, like email, phone, and live chat.
FAQs, support center, & guides: Some casinos make it easy to get answers without even having to get in touch through their FAQs page and online guides.
Service hours: Ideally, customer service will be available 24/7, allowing you to get in touch even if you need assistance at 2 AM.
Languages offered: Many UK casinos operate on a global level, which means customer service should be available in multiple languages.

We also want to know whether an operator treats its customers with respect by paying close attention to things like average response times and the quality of service provided.

Deposits & Withdrawals

Making deposits into your account and cashing out your winnings are both big aspects of the online gambling experience. That’s why we pay extra close attention to an operator’s deposit and withdrawal processes.

For this review category, we look into the following:

Supported payment methods
Ease of depositing and withdrawing
Speed of funds credited after deposits
Speed of withdrawal processing
Deposit and withdrawal limits
Player protection tools

Mobile Compatibility

We live in a mobile-driven world where the majority of the global population owns a smartphone. An operator’s compatibility with various devices is one of the aspects we pay attention to. We will test the site on a variety of different devices.

Here are some of the questions we ask ourselves to determine whether or not an operator can be deemed “mobile-compatible”:

How does the site operate on tablet vs phone vs desktop?
Is the online casino optimised to work well on a smaller screen?
Does the operator have a mobile app? How is the in-app experience for players?
How easy is it to navigate the site on different devices?

Welcome Bonuses

One of the best parts of the review process is evaluating operators’ welcome bonuses. There are numerous great new-player bonuses out there, some even reaching quadruple digits.

These bonuses play a major role in how we review. To determine whether a welcome bonus is good, bad, or mediocre, we focus on the following three:

How generous is the offer?
Are the T&Cs reasonable?
Are all requirements for the bonus communicated clearly?

Bonuses have layers to them, so ranking them based on one attribute isn’t enough. If the bonus offer is generous with reasonable terms and clearly communicated rules and requirements, then you can count on a positive review from us – at least when it comes to the topic of bonuses.

How Do We Calculate Bonuses?

Online casino bonuses can be confusing, with no deposit bonuses, first deposit bonuses, free spins, cashback, and a whole load of combinations and offers.

At BonusFinder, it’s our mission to help you “Find More Fun”, and that is why we do the hard work for you when it comes to calculating bonus offers. Our team calculates the true value of the casino bonuses to ensure you know exactly what you are getting before you sign up.‍

You’ll notice on our casino bonus page that each operator’s bonus shows you an exact numerical value. We strongly believe that showing you how much you need to deposit and how much money you will have to play with will make it easier to choose a provider. We aim to pinpoint the bonus details that are often buried deep in the casino terms and conditions.

Loyalty Programs & Ongoing Promotions

Another thing we like to see from the sites we review is a strong dose of customer appreciation. Quality customer service is one way to show that appreciation, but another is the player loyalty programme and/or ongoing promotions.

Loyalty programmes, or VIP schemes, come in all shapes and sizes. Most casinos implement a programme based on tiers, so the more you play, the more you can get out of the programme, like bonus spins, extra bonus cash, and cashback. If the casino has a VIP programme, you can even get access to your own personal account manager.

If the casino doesn’t have a loyalty programme, they often compensate by offering ongoing promotions which offer similar prizes if you complete certain actions. Naturally, the more variety in this department, the better.

Product Variety (Casino Games Available)

When all is said and done, the core of online casino gaming boils down to casino games you can play. But that doesn’t mean we all like to play the same games, so product variety is such a big deal when we review operators.

There’s a lot that goes into rating an operator’s game available. First, we look at the game categories that are available, and ideally, that includes everything from slots to table games to live dealer games.

Then we look into the game suppliers with hopes of coming across a range of big-name software developers, like Microgaming, NetEnt, Play’n GO, Evolution Gaming, and Playtech. Supplier variety typically means good game variety, and we also like to see a selection of games from the up-and-coming game studios.

Lastly, we take into account things like return to player ratings and game popularity. An operator can score extra points if it offers all the most popular titles as well as under-the-radar games.

Site Design & User Interface

Branding isn’t as important a factor as the selection of games for most players, but it is something that falls on our radar when conducting our reviews. Sites with a strong brand identity usually offer a gaming experience that feels structured and complete. It also shows that the provider has thought of the whole customer experience rather than just slapping some games into a carbon-copy website.

A site with a well-thought-out colour scheme and a unique design will definitely hold your attention longer than a poorly-branded site. It is more relaxing to play at an online casino that looks the part rather than an ugly, or old-fashioned site.

In addition, an online casino should be easy to navigate, with the games separated into logical sections, and important information like the FAQ or bonus T&Cs being easy to find. If we have to spend too long hunting for what we want, we will not recommend a site to you.

Another important aspect is being able to easily search the games by provider, or filter the selection by game features, volatility or RTP. We also give extra brownie points to sites that will give you important information about a game, including paylines, max bet, and multiplies up front, without needing to wait to open the game.

An Example of the Review Process

We get contacted by an operator requesting to be added to our bonus list. We check to make sure they have the proper licence from the UK Gambling Commission, and accept them as a potential partner.
We test customer service early on since it might take some time for the team to get back to us. In this case, it takes only a couple of minutes and our issue is resolved, so we rate it 5 / 5.
Prior to the bonus testing process, we have to make a deposit. So we take a look at the banking options and test the withdrawal speed. Depositing and withdrawing is quite easy but the options are limited, so we assign 3.5 / 5.
Mobile compatibility is excellent and the operator has apps for both iOS and Android devices, earning top of score of 5 / 5.
As a bonus comparison website, we test the welcome bonus thoroughly. In this case, the bonus has fair terms but the value is small, so we give it 4 / 5.
A loyalty program is not available for the example operator, but we like the ongoing promotions they offer so we rate this factor as 3 / 5.
Game variety is good for this operator but they don’t have very many game providers. In addition, the live casino doesn’t have many options in some categories so we rate this factor 3 / 5.
Site interface is the final thing we assess mainly because all the other factors influence our opinion on it. The navigation around the site is easy on both desktop and mobile devices and the website has great graphics, so we score it 5 / 5.

To calculate the final rating, we add all of the scores together and divide the total by 7, arriving at 4.1 out of 5 stars.

Editorial Independence & Trust Standards

At BonusFinder, we take editorial integrity seriously. Our reviews, rankings, and recommendations are based solely on our independent research, firsthand testing, and expert analysis. We do not allow commercial relationships or advertising partnerships to influence our editorial content.

Our reviews and ratings are determined by a strict, unbiased evaluation process.
We thoroughly test and assess each casino, ensuring that our findings are based on real user experiences.
We reject partnerships with brands that do not meet our high standards for trust, fairness, and player security.
Our team has years of experience in the gambling industry and provides expert insights to ensure players receive accurate, reliable information.

How We Maintain Trust Standards:

We prioritize responsible gambling and advocate for transparent terms and fair play.
We remain objective in our assessments, ensuring that our recommendations serve the best interests of our users.
Our editorial team continuously monitors industry changes, ensuring our content is up to date with the latest developments.
BonusFinder is built on transparency, expertise, and a commitment to helping players make informed decisions.

Fact-Checking & Correction Process

Accuracy is at the core of everything we publish at BonusFinder. Our editorial team follows a rigorous fact-checking process to ensure that all reviews, guides, and recommendations are precise, reliable, and up to date.

Every article is researched and written by industry experts with deep knowledge of online casinos, sports betting, and gambling regulations.
Our content is reviewed by our fact-checker, Luciano Passavanti, who verifies key details such as casino licenses, game offerings, bonuses, and terms & conditions.
We cross-check information using multiple sources, including official casino websites, regulatory bodies, and player feedback.

Ongoing Content Reviews & Updates:

Due to the fast-changing nature of the online gambling industry, we regularly update our reviews and articles to reflect the latest bonuses, promotions, and regulatory updates.
Every time an operator changes its terms, we review and adjust our content to ensure accuracy.
Users are encouraged to report any outdated or incorrect information via our contact form or by sending an email to luciano.passavanti@bonusfinder.com. We will promptly investigate and correct any errors.

Meet Our Team

BonusFinder is run by a group of gambling experts. Every member of the team has either worked as a professional gambler or worked with casinos and sportsbooks.

Through this knowledge and passion, we take care of everything on BonusFinder, from testing and reviewing casinos and sportsbooks to all the technical website stuff in the background. We even have experience working closely with local state regulators on compliance and licensing.

Henri Ojala

Henri is our main casino writer. As a former poker pro, he has spent a lot of time at casinos and knows them inside out. His expertise covers everything related to online casino brands.

Rob McLauchlan

Rob has a background in professional poker and sports trading. He focuses on casino bonuses.

Niamh Boylan

Niamh is our entertainment news author. She has all the latest odds for your favourite TV shows!

Fact Checker Luciano Passavanti

Luciano is the director of BonusFinder and oversees actions across all markets. He is committed to ensuring that content produced on multiple languages and markets always meets our high standards.

Our Use of AI & Data-Driven Insights

We leverage the most up to date AI technology to enhance our research, uncover gambling trends, and provide players with current insights. However, we firmly believe that human expertise and firsthand experience are irreplaceable.

How We Use AI in Our Research

We carefully utilize AI tools, including ChatGPT and Grok, to assist in:

Identifying Casino & Bonus Trends – AI helps analyze market trends, player preferences, and industry shifts, allowing us to keep our content relevant and timely.
Data Analysis – We use AI-powered data analysis to compare casino offers, track game RTP (Return to Player) rates, and assess player sentiment across forums and reviews.
Regulatory Monitoring – AI enables us to scan gambling regulations and compliance updates across different states, ensuring that we provide the latest legal information.
Automating Research – AI assists in gathering casino licensing details, game statistics, and promotional terms, making our editorial process more efficient.

What AI Does Not Do

While AI plays a role in refining our research process, we never use AI-generated content in our reviews, articles, or casino recommendations. Our expert team—comprised of professional gamblers, industry analysts, and experienced writers—creates every piece of content based on firsthand testing and extensive knowledge.

We believe that player experience matters most, and no AI can replace the insights gained from real-world gambling, testing games, and evaluating casinos manually.

Data-Driven Decision Making

Beyond AI, we rely on structured data and analytics to shape our reviews and rankings:

Casino Bonus Calculations – We analyze and break down bonus offers mathematically, ensuring transparency in wagering requirements, expected value, and real-world benefits.
User Experience Metrics – We collect player feedback, track response times for customer support, and assess deposit/withdrawal processing speeds to rank casinos fairly.
Game Performance Analysis – By evaluating RTP percentages, volatility levels, and provider reputation, we ensure that our readers get access to high-quality games.

How We Earn Money

BonusFinder is a fully independent casino review and comparison website that partners with licenced online casinos through affiliate links. This means that when you sign up through our links and claim a bonus, we may earn a commission—at no additional cost to you.

How Affiliate Partnerships Work

We only work with licensed and regulated online casinos that meet our strict review criteria.
Our reviews and recommendations are never influenced by financial incentives—we assess all casinos based on objective factors like security, bonus fairness, game variety, and customer service.
Affiliate commissions allow us to provide free, in-depth content, including expert reviews, bonus breakdowns, and responsible gambling resources.

Commitment to Transparency & Player Trust

Editorial Independence – Our content is written and fact-checked by gambling industry experts who prioritize player value over commercial interests.
Unbiased Bonus Reviews – We calculate bonus values using clear, data-driven methods, ensuring you know exactly what you’re getting before signing up.

At BonusFinder, our priority is your gaming experience. We are committed to offering accurate, fair, and up-to-date information so you can make informed decisions about where to play.

Contact Us

If you have any questions about our editorial policy or want to submit a correction, feel free to contact us or send an email to luciano.passavanti@bonusfinder.com

Last updated: 22/04/2025