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    BonusFinder > About Us > Authors > Luciano Passavanti

    Luciano Passavanti

    VP & Fact-Checker

    About Luciano

    Luciano is a seasoned digital strategist with over a decade of experience driving growth for major brands in the online casino and tech sectors. He’s navigated the complexities of online gambling and mastered Agile marketing. His career includes key roles at heavyweights like Paddy Power and Google Maps, where he’s played a significant role in shaping major tech initiatives across Europe.

    Experience
    BonusFinder (Jan 2025 - Present) VP & Fact-Checker BonusFinder (Sept 2023 - Dec 2024) Senior Director & Fact-Checker Gambling.com (Jan 2020 - Aug 2023) Director, Product
    Expertise
    content quality assurance, regulatory compliance, global market focus
    Interests
    Online Gambling, Linguistics, Contemporary French literature, Alternative rock
    Education
    University College Dublin (2007) MA, French and Francophone Studies
    Languages
    English, Italian, French

    Awards & Nominations

    Shortlisted at the 2018 European Search Awards for Best Local Search Campaign

    Luciano Passavanti: The Multilingual Guardian of Editorial Integrity

    Luciano combines his passion for language with a rigorous editorial mindset, serving as the primary fact-checker and linguistic quality lead for a diverse, multilingual content portfolio. Fluent in Italian, French, and English, he applies a sharp eye to everything from regulatory terminology to cultural nuances in the online casino industry.

    With a First-Class Honours MA in French and Francophone Studies from University College Dublin, and a BA in Modern Languages and Literatures from the University of Rome Tor Vergata, Luciano brings academic precision and creative sensitivity to every editorial decision.

    Luciano’s undergraduate thesis, an ambitious translation of Matthew Arnold’s Tristram and Iseult from Victorian blank verse into Italian endecasillabi, speaks volumes about his strong literary background and hands-on expertise with complex linguistic structures. With the translation scheduled for publication in 2025, he’s establishing himself as a credible figure in literary translation and cross-cultural communication.

    In the gambling sector, Luciano’s skill set becomes a real asset. In an industry where precise language, regulatory accuracy, and nuanced meaning aren’t optional, his experience in localization, fact-checking, and translation studies makes him indispensable. He bridges the gap between creative content and editorial standards, ensuring compliance and quality across diverse international markets.

    Expertise & Contributions

    Luciano brings a rare blend of technical know-how, creative flair, and operational agility. He has deep-rooted expertise in:

    • Online gambling ecosystems, including casino platforms, compliance, and player acquisition.
    • Content strategy, from localization to conversion-driven editorial.
    • Sports betting markets and audience behavior in Europe.
    • Agile marketing methodologies, including Scrum team leadership and sprint-based planning.

    A multilingual communicator and cultural connector, Luciano thrives at the intersection of digital product development and storytelling. Whether crafting content for global platforms or guiding strategy for international campaigns, he grounds every project in a data-informed, audience-first mindset.

    Personal Interests

    Luciano’s background is pretty unique. He was basically raised by muses. Calliope handled the poetry, Euterpe the music. So, yeah, it tracks that he’s a dedicated fan of French Symbolist poetry. Laforgue, Mallarmé, Baudelaire—those influences run deep.

    He’s also the type who finishes what he starts. Case in point: he read all seven volumes of Proust’s In Search of Lost Time. Not exactly light reading, but it really shaped his take on memory and personal growth. You’ll hear him reference Proust in meetings.

    Musically, Luciano cut his teeth performing and recording during the heyday of 90s grunge in Ireland and the UK. His bands got national radio play, and all that experience on stage taught him the value of teamwork and thinking on his feet. He brings those skills straight into the office.

    On top of that, he’s got a serious interest in offbeat cinema—cult classics, B-movies, anything on the fringe. Honestly, his taste in film is unconventional, but it’s part of what gives his creative projects their edge. He’s not afraid to mix things up, and it shows in the results.

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