About Us

Since 2017, BonusFinder has helped players in United Kingdom discover and compare the best online casino and sportsbook offers — making it easier to play safely, smartly, and with more fun.

BonusFinder continues to grow its presence, partnering with licensed operators in regulated states to ensure players can easily find legal, transparent, and rewarding gaming options.

Our mission at BonusFinder is to help people “Find More Fun” by accessing the best and biggest bonuses in the industry. We make this happen every day in numerous ways.

First, we help players gain a better understanding of online casinos and how they operate. Then, we put plenty of time and research into finding the best bonuses available from the most reputable casino providers.

To make our mission a reality, the final step is to connect players with these bonuses by providing accurate information on each provider and how to maximise each bonus to its fullest potential.

Our goal is to highlight the best casino sites and bonus offers by digging deep, doing the research, and delivering honest comparisons, all within the boundaries of the UK’s gambling market.

We aim to give players more than just facts about regulations and responsible gaming. We also share practical tips from a real player’s point of view, including what to look for, what to avoid, and how to stay sharp when choosing where to play.

Our casino reviews break it all down: which sites have the best games, whether the casino bonuses are actually worth it, and the real pros and cons of each platform. We only recommend casinos and games we genuinely like ourselves.

BonusFinder is driven by a deep commitment from our editors and writers, who consistently prioritise security, transparency, and responsible gaming.

We are dedicated to delivering the best possible gaming experience to our readers in the UK by featuring carefully vetted and fully licensed casinos that place player protection at the forefront.

There are several core values that come along with our “Find More Fun” mentality.

• Legitimacy and legality: We’re well aware that the internet is littered with unscrupulous gambling sites that aren’t safe environments to play online. We make sure that every casino, slots site, and online bookmaker, reviewed by us is fully licensed by the UK Gambling Commission.
• Trust: We want to provide only the most accurate, transparent, and trustworthy reviews to our readers. We have spent thousands of hours researching and testing the sites so that we can provide the most in-depth reviews, giving players all of the information they could possibly need in order to play online and access bonuses.
• Responsibility: We only recommend casinos that take responsible gambling seriously, and have a good range of safer gambling tools available to help you play within your limits and be informed about your spending. Every site on our list is part of the GamStop scheme, and is committed to player protection.

We strive to give you honest, clear, and up-to-date information. Every review is based on in-depth research and hands-on testing so you can make confident, informed choices as a player.

We’re delivering reliable content, which means highlighting both the pros and cons of each casino we review, not just the selling points.

That said, please note that casino bonuses and terms can change quickly. While we work hard to keep our content current, there may be short delays before updates are reflected on the site. For that reason, we can’t guarantee that every detail is 100% accurate at all times, but we’ll always aim to get it right.

We believe every player deserves a secure and trustworthy gaming experience. That’s why we only recommend casinos that are fully licensed by trusted gambling authorities and meet strict international standards for safety, fairness, and responsible play.

At BonusFinder we strive to provide you with accurate, up-to-date and objective information about the United Kingdom gaming market. Our content is written by experienced writers and gaming analysts who follow clear guidelines for quality and transparency.

Want to know more about how we review and publish our content? Read our full editorial policy.

BonusFinder is run by a group of gambling experts. Every member of the team has either been a professional gambler, or worked with casinos and sportsbooks.

The growing team behind BonusFinder is still small, but we make up for our size through a passion for the industry. Our knowledge and love for the UK iGaming market is second to none.
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Through this knowledge and passion, we take care of everything on BonusFinder, from testing and reviewing online casinos, to all the technical website stuff in the background.

Writers

Rob McLauchlan - Casino Editor

Rob has a background in professional poker and sports trading. He focuses on casino bonuses and testing the casino websites.

Niamh Boylan - Celebrity Betting Specialist

Niamh is our entertainment news author. She has all the latest odds for your favourite TV shows!

Expert

Luciano Passavanti - VP & Fact-Checker

Luciano is the director of BonusFinder and oversees actions across all markets. He is committed to ensuring that content produced on multiple languages and markets always meets our high standards.

BonusFinder is an independent casino review portal. Our aim is to test and review all online casinos and bonuses using our expert insights. As professionals, we know what to look for when evaluating casinos and understand how to avoid the common pitfalls.

Our goal is to find and simplify the wealth of information available at online casinos for our users benefit. On this site you can compare bonuses, terms & conditions, games and much more to decide what online casino is the best for you.

Finally, as casino players, we only recommend casinos where we would play ourselves.

Most visitors at BonusFinder are experienced players – they know their way around different casino sites and game types. But we’re here for everyone. That’s why we’ve designed our site and content to suit players of all levels, from curious first-timers to seasoned pros.

Our readers count on us for trusted, reliable info they can use to compare and choose with confidence. We share expert insights, offer free demo games, and deliver top betting tips across a range of categories, all to help you find more fun.

Gathering this wealth of information isn’t always easy, and we spend a lot of time researching every provider we review. In order to guarantee that the reviews provided contain information you can trust, we have an in-depth review process for each provider.

There’s a lot that goes into this review process, and we look closely into topics like:

• Safety & Security of the Operator
• Customer Service
• Deposits & Withdrawals
• Mobile Compatibility
• Welcome Bonuses & On-Going Offers
• Loyalty Programs
• Product Variety (Casino Games Offered)
• Branding & Site Interface

In order for an operator to meet our standards for each consideration above, we dig deep to find the answers that will give us insight into whether or not an operator deserves our praise.

We also consider what’s important to us as players so that you can have the best experience possible. We spend a lot of time actually playing games at the site so that we can bring you our first-hand experience.

When it comes to openness and trust, we believe in laying all the cards on the table, including how we operate. You might be wondering how we’re able to run such a large website and still offer everything for free. The answer is simple: we earn commissions from the casino and betting sites we partner with and feature on our site.

If you click through from our pages and sign up with one of those operators, we may receive a small commission. But here’s the key: that never affects how we rate or review a site. We don’t shy away from calling out flaws, and we never let commercial ties influence our recommendations. In fact, we believe that being upfront about both the good and the bad is exactly why our readers trust us – and keep coming back.

Nominations

• Casino Affiliate of the Year – EGR Operator Awards 2019
• Best Newcomer – iGB Affiliate Awards 2019
• Affiliate of the Year – EGR North America Awards 2020
• Marketing Campaign of the Year – EGR Operator Awards 2020
• Casino Affiliate of the Year – EGR Operator Awards 2020
• Affiliate of the Year – EGR Operator Awards 2020

Awards

• Marketing Campaign of the Year – iGB Affiliate Awards 2022
• Sports Affiliate of the Year 2022 – SBC Awards North America
• Casino Affiliate of the Year 2023 – SBC Awards North America

Use the main menu at the top of the page: Explore categories like Casinos, Bonuses, Casino Games, Reviews and Betting.

Search using the search bar: Type in a casino name, bonus or topic to quickly find what you’re looking for.

Click on the icons on the home page: Shortcuts to Casino Bonuses, UK Casinos, Free Spins, and New Casinos.

Visit our sitemap: Get a full overview of all pages, articles, and reviews in one place.

Check the footer: Scroll down for quick links to featured pages, terms & conditions, and information about responsible gambling.

At BonusFinder, we are committed to promoting responsible gambling practices. We believe that gambling should always remain an enjoyable and controlled activity, and we work tirelessly to ensure players have access to the resources and information they need to make informed decisions.

If you or someone you know needs assistance, these trusted resources can provide help and guidance:

• GamStop
• GamCare
• NHS
• GambleAware
• UK Gambling Commission

At BonusFinder, we integrate responsible gambling principles into everything we do. Our platform highlights tools like deposit limits, session reminders, and self-exclusion options available through licensed operators. Additionally, we are dedicated to raising awareness about the importance of safe gambling habits and connecting players with trusted resources whenever needed.

Not only has BonusFinder been recognized with numerous awards and nominations, but the site has also been praised through notable media coverage.

You may have already seen Bonusfinder and our team mentioned in various sites and publications, including:

• The Sun
• The Mirror
• Lad Bible
• FOX News
• USA Today
• ABC
• Metro
• Express
• Huffington Post
• Buzzfeed

If you have any questions or feedback, please don’t hesitate to reach out via our contact form.

We’ll get back to you as soon as we can.