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About BonusFinder UK
BonusFinder UK is an independent online casino review and comparison website covering UK Gambling Commission (UKGC)-licensed casinos, sports betting sites, and gambling bonuses.
Founded in 2017 and operating a London editorial office since 2019, we help UK players find safe, licensed casinos by independently testing platforms, evaluating bonuses against real wagering conditions, and publishing transparent, editorially independent reviews.
We are not a gambling operator we do not accept bets or hold player funds. Every casino featured on BonusFinder UK holds a valid UKGC license. It’s all about safe, responsible play, and helping you Find More Fun.
Our Story
BonusFinder was founded in 2017 with one goal: to give players accurate, unbiased information about online casinos at a time when most comparison sites were simply listing whoever paid the most. We opened our London office in Spring 2019 to build a dedicated UK editorial team with direct knowledge of UKGC-regulated gambling. Then follow with a granular timeline like the already existing one.
2017
BonusFinder is founded
Independent casino comparison brand launched with a mission to provide honest, testable reviews.
2018
BonusFinder becomes international
We successfully launched in New Zealand, our second international market, while drafting the roadmap for our entry into the US and Japan. Our growth was matched by professional recognition, as we secured our first nominations for industry leading awards.
2019
Entering the UK market
London office opened with a dedicated UK editorial team established to cover UKGC-licensed casinos and UK player needs.
2020
The UK site grows
BonusFinder UK launched with deals from 20 of the best UK casinos, but by the end of 2020 we provide deals from over 50 brands. Our team grows to 25 people, and we receive five industry award nominations!
2021
Further expansion
We expanded into international markets by establishing localized editorial teams and market-specific review criteria. After growing our team to 35 people, we successfully launched our Irish website and began entering Latin American markets.
2022
Joining Gambling.com Group & Award-Winning Growth
A pivotal year as BonusFinder was acquired by Gambling.com Group, accelerating our growth within the global iGaming ecosystem. Our commitment to transparent, player-first content was recognized at the iGB Affiliate Awards, where we won Marketing Campaign of the Year. With a team now exceeding 40 experts, we continue to set the standard for regulated UK casino reviews.
2023
EGR Nordics Gold Award
Winner of the EGR Nordics Gold Award for Best Affiliate Program, further establishing our standing as a top-tier global gambling affiliate.
2024
BonusFinder UK grows further
We add free-to-play slots to the website to continue serving our customers with more gaming options.
2025
Growth and a Refreshed Identity
Our reach now spans over multiple regulated markets, powered by a global team. We celebrated this scale with a comprehensive brand makeover, featuring a sharper logo and a modern color palette symbolizing our renewed commitment to providing the industry’s most transparent reviews and best casino offers.
2026
Leading the UK Market Shift
Leading the UK market shift by focusing on transparency. We’ve updated our platform to highlight the fairest, player-focused bonuses in a safer, more regulated environment.
How BonusFinder Works in the United Kingdom
Quick Facts about BonusFinder
Since 2017, BonusFinder has helped players in United Kingdom discover and compare the best online casino and sports betting offers making it easier to play safely, smartly, and with more fun.
| Company name | BonusFinder |
| Address | Fitzwilliam Court, 3rd Floor Leeson Cl, Dublin 2, Ireland |
| Website | https://www.bonusfinder.co.uk/ |
| Sector | iGaming |
| Established | 2017 |
| Employees | 623 |
| Awards |
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BonusFinder continues to expand its reach, partnering exclusively with UKGC-licensed operators to ensure our users always have access to legal, transparent, and fair gaming options.
BonusFinder in Numbers
Years in Online Gambling
BonusFinder team is lead by experts in poker, sports betting and slots, backed by over a decade of experience.
Satisfied Users Every Year
Over the years, we’ve guided more than a million players to licensed, trustworthy, and entertaining online casinos. Each site undergoes a thorough review, ensuring users can make confident, informed choices.
Expert Casino Reviews & Guides
BonusFinder offers 500+ brand reviews across all platforms. Whether it’s casino reviews, slots, table games, or payment methods, our editorial team rigorously fact checks every guide to help you play smarter.
Our Editorial Policy
At BonusFinder we strive to provide you with accurate, up-to-date and objective information about the United Kingdom gaming market. Our content is written by experienced writers and gaming analysts who follow clear guidelines for quality and transparency.
Want to know more about how we review and publish our content? Read our full editorial policy.
Meet the BonusFinder UK Team
Our UK editorial team reviews every casino with a real account signing up, depositing, claiming bonuses, and testing withdrawals before writing a single word. Meet the people behind BonusFinder UK:
Jack Campion - Casino Editor
Jack has worked in the online gambling industry since 2022, first as a copywriter for a major operator before joining BonusFinder as a casino editor in 2025. He tests every casino he reviews hands on, from sign up to withdrawal, and brings an insider's understanding of how bonuses, game design, and platform mechanics actually work. His reviews cut through the marketing noise to give players the honest, accurate information they need.
Lucy Wynne - Gambling Journalist
Lucy is the mastermind behind our BonusFinder news desk. Lucy has years of experience in gambling journalism and runs the BonusFinder UK news desk. She covers UK Gambling Commission regulatory updates, operator licence decisions, and industry developments that affect UK players keeping our readers informed on everything that shapes the UK gambling landscape.
Rob McLauchlan - Casino Editor
Rob's background in professional poker and sports trading gives him a player-first perspective on how casinos behave under real conditions not just on paper. As Casino Editor, he leads UK casino reviews and has personally tested over 200 UKGC-licensed platforms, evaluating everything from bonus wagering conditions and game restrictions to withdrawal speeds and KYC processes.
Niamh Boylan - Celebrity Betting Specialist
Niamh covers celebrity betting markets, TV and entertainment specials, and novelty wagering at BonusFinder UK. She tracks odds movements across major UK reality show markets, award ceremonies, and headline events helping readers find value in markets beyond traditional sport.
Luciano Passavanti - VP & Fact-Checker
As VP and Director, Luciano oversees our global operations across all 10+ markets. With a career rooted in the complexities of online gambling, he ensures our multi language content maintains a unified gold standard of quality. Luciano manages our international editorial teams and personally supervises our rigorous fact checking process verifying every bonus claim, license status, and regulatory update against primary sources to ensure absolute accuracy for our users.
How We Review UK Online Casinos
Every casino on BonusFinder UK must hold a valid UKGC license we do not feature unlicensed or offshore operators. Once that threshold is met, we score each casino across six weighted categories:
| Review Category | Weight | What We Check |
|---|---|---|
| UKGC Licence & Safety | 25% | Valid UKGC licence, SSL encryption, GamStop registration, self-exclusion policy, responsible gambling tools |
| Bonuses & Promotions | 20% | Welcome offer real value, wagering requirements in plain terms, T&C clarity, no credit card restrictions, existing-player offers |
| Banking & Withdrawals | 20% | UK payment methods (PayPal, Visa, Mastercard, bank transfer), withdrawal speed, KYC timing, deposit/withdrawal limits |
| Games & Software | 15% | Game variety, UKGC-licensed providers, RTP transparency, live casino quality, mobile game availability |
| Customer Support | 10% | Live chat hours, UK-accessible support, response quality, complaint resolution |
| Mobile Experience | 10% | App quality, browser performance, iOS and Android compatibility, mobile banking functionality |
Why Players Trust BonusFinder UK
Independence
We assess all casinos independently and based on merit. While we do have partnerships, they never influence our editorial ratings or recommendations. Our aim is to give players objective and reliable information.
Accuracy
We verify all facts using trusted sources and review our content regularly. Casino rules, bonuses, and terms are updated to reflect reality not assumptions. We verify UKGC license numbers directly via the Gambling Commission public register before publishing any review.
Transparency
We clearly explain how we review, rate, and recommend casinos. If we work with a brand, we’re upfront about it. And if something’s unclear, we’ll tell you that too. We clearly label paid placements where they appear. Our editorial scores are never sold to operators.
Fairness
We write for the players not the casinos. Our tone, layout, and comparisons are built to inform, not persuade. Every casino is evaluated using the same core criteria. We apply the same scoring criteria to every casino including operators we have commercial relationships with.
Proof of Testing
Our editors create real accounts, make deposits, claim bonuses, and test withdrawals before writing any review. → See how we test a casino
How We Earn Money
BonusFinder UK is a free resource for players, supported by affiliate commissions. When you register at a casino through our links, we may receive a fee from the operator. This revenue directly funds our independent research, rigorous first-hand testing, and expert editorial team.
Importantly, our commercial partnerships never dictate our ratings. While some positions on the site are clearly labeled as paid placements, all editorial scores and reviews are produced independently and are never for sale.
Award Wins
- Marketing Campaign of the Year – iGB Affiliate Awards 2022
- Sports Affiliate of the Year 2022 – SBC Awards North America
- Casino Affiliate of the Year 2023 – SBC Awards North America
Award Nominations
- Casino Affiliate of the Year – EGR Operator Awards 2019
- Best Newcomer – iGB Affiliate Awards 2019
- Affiliate of the Year – EGR North America Awards 2020
- Marketing Campaign of the Year – EGR Operator Awards 2020
- Casino Affiliate of the Year – EGR Operator Awards 2020
- Affiliate of the Year – EGR Operator Awards 2020
Our Commitment to UK Gambling Standards
As an independent comparison site, BonusFinder UK prioritizes player safety. We are not a licensed operator and do not handle player funds. Our editorial integrity is built on four core pillars:
- 100% UKGC Licensed: We only list regulated casinos, unlicensed offshore sites are strictly excluded.
- No Credit Card Gambling: We adhere to the UKGC ban by excluding any operator that facilitates credit card deposits.
- GamStop & Self Exclusion: Every partner is verified for GamStop integration to support responsible play.
- Player Protection Audit: We rigorously test for deposit limits and self exclusion tools, reporting transparently on their availability.
- Compliant Advertising: All content follows ASA and CAP guidelines, ensuring age appropriate and responsible communication.
Responsible Gambling
At BonusFinder, player protection is the foundation of everything we do. We believe gambling should remain a safe, controlled, and enjoyable pursuit. By providing transparent data and essential resources, we empower our community to make informed decisions and maintain a healthy relationship with play.
Gambling should be fun. If you feel your gambling is becoming a problem, these UK organisations provide free, confidential support:
At BonusFinder, safe play is non-negotiable. We verify that our partners provide player protection tools, from session reminders to self exclusion options. We are dedicated to fostering a culture of awareness, connecting our users with the expertise and resources required for a controlled and enjoyable experience.
As Seen On
Not only has BonusFinder been recognized with numerous awards and nominations, but the site has also been praised through notable media coverage.
You may have already seen Bonusfinder and our team mentioned in various sites and publications, including:
Contact Us
For inquiries or feedback regarding our reviews and services, please connect with us through our contact form.
We value your input and aim to respond to all messages promptly.